Published on November 11, 2025

The Health Insurance Store Review: What You Should Know

Many companies offer to help you with Medicare for free, which can sound too good to be true. How can a service be free if it’s providing expert advice on something so important? This is a valid question, and it’s smart to be skeptical. Companies like The Health Insurance Store operate on a model where their guidance costs you nothing. They are paid by the insurance company you choose, not by you. In this review, we’ll examine that business model closely. We’ll explore whether this affects the advice you receive and help you understand if their free service is a good fit.

Key Takeaways

  • Get a Broader View of Your Options: As an independent agency, their advisors compare plans from many different insurance companies, giving you more choices than an agent who only represents one carrier.
  • Expert Guidance Comes at No Cost to You: Their advisory services are completely free. They are paid by the insurance company you enroll with, so you get professional help without paying anything extra for your plan.
  • Find a Partner, Not Just a Plan: The Health Insurance Store focuses on education and year-round support, explaining your coverage in simple terms and remaining available to help long after you’ve enrolled.

What Is The Health Insurance Store?

Think of The Health Insurance Store as an independent insurance agency. Their main job is to help you sort through the often-confusing world of health insurance and find a plan that truly fits your life. Instead of representing just one insurance company, they work with many different carriers. This allows them to compare a wide range of options to find the right coverage for your specific needs and budget. They focus on educating people so they can make smart choices, providing personalized advice without any high-pressure sales tactics.

What Services Do They Offer?

The Health Insurance Store provides a broad range of services to help you find the right insurance coverage. They can help you find and enroll in Medicare plans, individual health plans through the Health Insurance Marketplace, and life insurance policies. A key part of their service is assisting people in unique situations. They have experience helping individuals who are “Dual Eligible,” meaning they qualify for both Medicare and Medicaid. They also support those who need extra help with medical costs or have chronic conditions.

How Does Their Process Work?

The Health Insurance Store acts as an advisor, not a sales team. Their process begins with understanding your personal situation—your health needs, doctors, prescriptions, and budget. They use this information to research and compare plans from various insurance carriers. Because insurance rates are regulated, they guarantee you’ll pay the lowest possible price for any plan you choose through them. You won’t find the same plan for a lower price anywhere else. They present the best options and explain the pros and cons of each, but the final decision is always yours.

Is Their Guidance Really Free?

Yes, their guidance is completely free for you. This might sound too good to be true, but it’s how the industry works. The Health Insurance Store is paid a commission by the insurance company you choose to enroll with. This payment structure doesn’t affect your premium costs; your monthly payment is the same whether you use their service or enroll directly with the carrier. This model allows them to offer expert advice and ongoing support at no charge. You get professional guidance, and they get compensated by the insurance provider.

How Does The Health Insurance Store Compare?

When you’re looking for help with Medicare, you’ll find a lot of options. Some are large, impersonal call centers, while others are agents who only represent one or two insurance companies. The Health Insurance Store positions itself differently by focusing on personalized, independent advice. They aim to be a partner in your healthcare journey, not just a one-time service. Let’s look at how their approach stands out when you’re trying to find the right Medicare plan.

Independent Advice vs. a Sales Pitch

One of the biggest concerns when getting insurance advice is whether you’re getting a sales pitch or genuine guidance. The Health Insurance Store operates as an independent agency, which means their advisors aren’t tied to a single insurance company. Their goal is to act as your advocate, offering recommendations based on your specific health needs and financial situation, without any pressure to buy. This approach is different from captive agents who can only offer plans from the one company they work for. With an independent advisor, you get a broader view of the market and advice that puts your interests first.

A Focus on Education, Not Jargon

Medicare can feel like learning a new language, with all its parts, plans, and acronyms. The Health Insurance Store prioritizes making these complex topics easy to understand. Instead of overwhelming you with industry jargon, their team takes the time to explain your options in plain English. They want you to feel confident and informed about your choices. This educational approach ensures you’re not just picking a plan, but that you truly understand how your Medicare coverage works for you. It’s about empowering you to make the best decision for your long-term health.

How They Help You Find the Best Price

Because their agents are independent, they can shop around on your behalf. They work with a wide range of insurance companies to compare plans and find one that fits your budget without sacrificing necessary coverage. Their process involves looking at your specific needs—like which doctors you see and what prescriptions you take—and then finding the most cost-effective plan that meets those requirements. This saves you the time and hassle of calling multiple companies and trying to compare dozens of different plan structures on your own. They do the heavy lifting to find a plan that works for you financially.

Personalized Plans vs. One-Size-Fits-All Solutions

Your healthcare needs are unique, and your Medicare plan should be, too. The Health Insurance Store avoids one-size-fits-all recommendations. They offer a wide selection of plans from both national and local insurance carriers, giving you plenty of choices. By getting to know you and your health situation, their advisors can identify plans that are a true fit. Whether you need a Medicare Supplement plan that covers out-of-pocket costs or a Medicare Advantage plan with extra benefits, they can match you with a solution tailored to your life, not someone else’s.

What Is Their Customer Support Like?

Choosing a Medicare plan isn’t a one-time decision; it’s the start of a long-term relationship with your health coverage. That’s why the quality of customer support is so important. You want an advisor who will be there for you when questions come up, not just when it’s time to enroll. Let’s look at what you can expect from The Health Insurance Store’s team, from your first call to ongoing support throughout the year.

Your First Call: The Plan Selection Process

Your first interaction with an advisor sets the tone for the entire relationship. Many people report positive initial experiences with The Health Insurance Store, often pointing to the expertise of the staff. They seem to excel at making a complicated process feel much simpler. One client shared their experience choosing a plan, saying, “I can’t say enough in positive feedback of our experience choosing plans with the knowledgeable, Rick Erickson.” This suggests that the team is well-equipped to explain your options clearly and help you feel confident in your choice from the very beginning.

Do They Provide Year-Round Support?

Health questions and insurance issues can arise at any time, not just during the Annual Enrollment Period. A major benefit of working with The Health Insurance Store is their commitment to year-round service. Their website states, “They provide year-round, local service, not just during open enrollment periods.” This is a crucial feature. It means that if you have a question about a claim in March or need to understand a change in your coverage in July, you have a dedicated person to call for help. This continuous support can provide peace of mind, knowing you won’t be left on your own after you enroll.

A Partner for Your Entire Medicare Journey

The Health Insurance Store presents itself as more than just an agency that sells policies; they aim to be an educational partner. Their philosophy is built on empowering you to make informed decisions about your own health care. They emphasize that “they focus on educating people so they can make smart choices.” This approach is ideal for anyone who feels overwhelmed by Medicare jargon and wants to truly understand their coverage. Instead of just being told which plan to pick, you can expect to learn the “why” behind their recommendations, helping you become a more confident manager of your own health benefits.

How and When Can You Reach Them?

The Health Insurance Store offers several ways to get in touch, including by mail, phone, and video call, which provides flexibility. However, it’s worth noting that customer experiences with their responsiveness seem to vary. While many have successful interactions, some online reviews mention challenges. One Yelp review noted, “They don’t answer the phone; voice mail full. Didn’t respond to online request either.” This feedback suggests that while the team is knowledgeable, you might occasionally face delays when trying to connect. It’s a good idea to be aware of this and perhaps try multiple contact methods if you need assistance.

Is The Health Insurance Store a Good Fit for You?

Choosing a Medicare advisor is a big decision. You want to feel confident you’re placing your trust in the right hands. The Health Insurance Store aims to be a helpful guide, but is it the right choice for you? Let’s look at who they serve, what customers say, and how to get started.

Who Are They Best For?

The Health Insurance Store is for anyone feeling overwhelmed by their insurance options. While they cover individual health and life insurance, they are a strong resource for Medicare. If you’re turning 65, retiring, or just want to review your current plan, their team can help. They are built for people who want clear explanations without having to become an expert. Their goal is to help you find the best plan for your needs.

When Does It Make Sense to Use an Advisor?

Working with an advisor is smart when you want guidance without a sales pitch. The Health Insurance Store uses an advisory model focused on education. They take time to understand your health needs and budget before recommending options. This approach is ideal if you’re tired of aggressive sales calls and want to make a decision with confidence, not pressure. Since their advice is free and without obligation, it’s a great way to get an expert opinion.

What Are Real Customers Saying?

Customer feedback shows a clear pattern: people appreciate the friendly, informative process. Many reviews for The Health Insurance Store highlight how agents make complex topics easy to understand. Clients often mention feeling supported and valued, noting that the team is patient and precise. The consistent praise for excellent customer service suggests you’ll be in good hands if you’re looking for a supportive partner.

How to Get Started

Getting in touch with The Health Insurance Store is simple. The first step is to request a free consultation to discuss your needs. You can connect over the phone, through a video call, or by mail. There’s no obligation to sign up for a plan during this initial conversation. It’s an opportunity for you to ask questions and see if their process is the right fit before moving forward.

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Frequently Asked Questions

How is your guidance free? It’s a fair question, and the answer is simple. We are paid a commission by the insurance company you choose, but only if you decide to enroll in a plan through us. This doesn’t change your monthly premium at all. Insurance prices are regulated, so you pay the same amount whether you use our help or sign up directly with the carrier. This allows us to offer our expertise and support at no cost to you.

Why should I use an advisor instead of going directly to an insurance company? When you contact an insurance company directly, you only hear about their specific plans. As an independent agency, we work with many different carriers. This allows us to compare a wide variety of plans to find the one that truly fits your doctors, prescriptions, and budget. We do the research for you and act as your personal guide, ensuring the advice you receive is centered on your needs, not a sales quota.

What if I’m already enrolled in a Medicare plan? That’s a perfect time to connect with us. Healthcare needs and plan benefits can change from year to year, so it’s always a good idea to review your coverage. We can help you look at your current plan to see if it’s still the best fit for your health and budget. There’s no pressure to switch; our goal is simply to make sure you feel confident and well-cared-for by your insurance.

What can I expect during my first conversation with you? Our first call is all about getting to know you. We’ll ask about your healthcare needs, the doctors you see, and the medications you take so we can understand what’s important to you in a plan. Think of it as a friendly, educational chat, not a sales call. There is never any obligation to enroll. We’re here to answer your questions and provide clear information so you can make a decision you feel good about.

Are you tied to any specific insurance companies? No, we are not. As an independent agency, our loyalty is to you, not to any single insurance provider. We work with a broad selection of both national and local insurance companies. This freedom allows us to focus entirely on your needs and recommend a plan based on what is genuinely the best option for your personal situation, without any outside influence.

About the Author

Karl Bruns-Kyler is a licensed independent Medicare insurance broker with over 20 years of experience helping clients make confident, informed healthcare decisions. Based in Highlands Ranch, Colorado, Karl works with Medicare recipients across more than 30 states, offering personalized guidance to help them avoid costly mistakes, find the right coverage, and maximize their benefits. Connect on LinkedIn