Published on November 18, 2025

Health Insurance Brokers in CT: Pros, Cons & Top Picks

Health insurance isn’t one-size-fits-all, and the plans available can vary significantly from one state to another. That’s why local expertise is so important. When you’re looking for Medicare coverage, you need an advisor who understands the specific options available right here in Connecticut. They know the local doctor networks, the regional insurance carriers, and the plans that work best for residents in our communities. Instead of sifting through generic national information, you get advice tailored to where you live. This article is your guide to finding and choosing from the top health insurance brokers in CT, ensuring you get expert help from someone who truly knows the local market.

Key Takeaways

  • Get Expert Guidance Without the Extra Cost: A broker’s service is free to you because they’re paid by the insurance companies. This means you get personalized help comparing multiple plans to find your best fit, all without paying a cent more than the plan’s premium.
  • Prioritize a Licensed Medicare Specialist: Not all brokers are the same. Ensure yours is licensed in Connecticut and specializes in Medicare to get the most knowledgeable advice on Supplement, Advantage, and Part D plans for your specific needs.
  • Look for a Year-Round Advocate, Not Just a Salesperson: A great broker is a long-term partner who helps with claims and reviews your coverage annually. If you feel rushed or are only shown one option, it’s a sign to find someone who puts your interests first.

Connecticut’s Top Health Insurance Brokers

Finding the right health insurance broker can feel like a big task, but Connecticut has many excellent, licensed professionals ready to help. Whether you’re looking for deep expertise in Medicare or a wide variety of plan types, there’s a broker out there for you. To get you started, here are some of the top-rated health insurance brokers in the state, each with its own unique strengths.

The Big 65

We couldn’t make a list of top brokers without including ourselves! Here at The Big 65, our entire focus is on Medicare. We specialize in helping seniors understand their coverage options. As one expert notes, we provide “in-depth knowledge of Medicare Parts A, B, C, and D, helping clients” sort through their choices effectively. Because Medicare is all we do, we can offer dedicated, expert guidance on everything from Medicare Supplement plans to prescription drug coverage. Our goal is to make the process clear and simple, ensuring you feel confident in the plan you choose for your retirement years.

Anthem Blue Cross Blue Shield Connecticut

As one of the largest insurance carriers in the state, Anthem Blue Cross Blue Shield is a familiar name. They offer a wide variety of health plans directly to consumers, covering everything from doctor visits and hospital care to mental health services. Many of their plans also include modern perks like no-cost virtual care visits through their app. While they are a direct carrier, their representatives can act as guides to their own suite of products, which includes individual and family health insurance plans as well as Medicare options. This can be a straightforward choice if you already know you’re interested in an Anthem plan.

ConnectiCare

ConnectiCare is a well-regarded, Connecticut-based health insurance company known for its focus on local communities. They provide a range of high-quality and affordable plans, including individual, group, and Medicare options. One of their key strengths is offering user-friendly online tools that let you compare plans, find local doctors in their network, and easily access important forms. For residents who value a local touch and want a provider with deep roots in the state, ConnectiCare is a solid choice. Their commitment to the community and accessible resources make them a popular option for many families and seniors across Connecticut.

Health Insurance Associates

Based in North Haven, Health Insurance Associates is another local agency with a strong focus on Medicare. Operating online as MedicareCT.com, they are dedicated to helping Medicare-eligible individuals find plans that are tailored to their specific health needs and budget. Like The Big 65, their specialization means they have a deep understanding of the complexities of Medicare. Choosing a local, specialized agency like Health Insurance Associates ensures you’re working with someone who understands both the federal Medicare system and the specific plans available right here in Connecticut.

HealthMarkets

If you’re looking for a broker that can handle a wide array of insurance needs, HealthMarkets is a versatile option. They offer a broad marketplace of products beyond just health insurance. Their agents can help you find coverage for dental, vision, life, and supplemental insurance in addition to Medicare and small business plans. This makes them a convenient choice if you prefer to manage all your insurance policies in one place. With a nationwide presence, they bring a large network of options to the table, providing a comprehensive look at the Connecticut health insurance plans available from various carriers.

What Does a Health Insurance Broker Actually Do?

Think of a health insurance broker as your personal guide through the often-confusing world of Medicare. They are licensed professionals whose main job is to help you find a health plan that truly fits your life. Unlike an agent who works for a single insurance company and can only offer that company’s products, an independent broker works for you. They typically partner with a wide range of insurance carriers, giving them a bird’s-eye view of the market.

This independence allows them to provide unbiased advice tailored to your specific health needs, prescription list, and budget. A broker doesn’t just show you a list of plans; they help you understand the fine print. They explain the differences between Medicare Supplement, Medicare Advantage, and Part D plans in plain English. From comparing your initial options to helping with enrollment and even assisting with claims issues down the road, a good broker is your advocate and long-term resource.

Compare Your Plan Options

This is where a broker’s expertise really shines. Instead of you spending hours sifting through dozens of plan documents, a broker does the heavy lifting. They start by getting to know you and what you need from your coverage. Then, they use their knowledge of the market to find plans from various carriers that fit your criteria. In Connecticut, only licensed professionals are legally allowed to give you advice on which plan to choose. They’ll lay out your options in a clear, easy-to-understand way, explaining the differences in premiums, deductibles, and provider networks so you can make a confident decision.

Help You Enroll in a Plan

Once you’ve picked a plan, the broker acts as a guiding hand through the entire enrollment process. If you’ve ever filled out an insurance application, you know how tedious it can be. A broker handles the administrative details for you, ensuring all the paperwork is filled out correctly and submitted on time. They double-check everything to prevent common errors that could delay your coverage. This service takes the stress and guesswork out of applying, making the whole experience much smoother and ensuring you get the coverage you need without any hitches.

Support You with Claims

A broker’s job doesn’t stop once you’re enrolled. They remain your advocate for the life of your policy. If you ever have a problem—like a claim that was denied, a confusing bill, or a question about your benefits—your broker is your first call. They understand the ins and outs of the insurance system and can communicate with the carrier on your behalf to resolve issues. This can save you hours of frustrating phone calls and help you get the answers and resolutions you need. Think of them as your personal support system for your health plan.

Review Your Coverage Annually

Health insurance isn’t a “set it and forget it” purchase. Plans, prescription formularies, and even your own health needs can change from year to year. A dedicated broker will proactively contact you each fall before the Annual Enrollment Period. They’ll review your current plan with you to make sure it’s still the best fit. If your doctor has changed, you’ve been prescribed a new medication, or the plan itself is changing its costs or benefits, they’ll help you explore other options. This annual review ensures your coverage keeps up with your life, protecting both your health and your wallet.

How to Choose the Right Health Insurance Broker

Finding the right health insurance broker is a lot like choosing a doctor or a trusted mechanic—you want someone knowledgeable, reliable, and who has your best interests at heart. This person will be your guide through the often-confusing world of health insurance, so it’s worth taking the time to find a great match. A good broker does more than just sell you a plan; they become a long-term partner who helps you get the most out of your coverage. They can answer your questions year-round, help with tricky claims, and review your plan annually to make sure it still fits your life. Think of them as your personal advocate in the healthcare system. The right broker can save you from costly mistakes, endless frustration, and the stress of going it alone. When you have a trusted professional on your side, you can feel confident that you’re making informed decisions about your health and finances. To find that person, you’ll want to look at four key areas: their credentials, their specific expertise, what past clients have to say, and how well they communicate.

Confirm They Are Licensed and Certified

This is the first and most important checkpoint. In Connecticut, a broker must be licensed by the state to legally give you advice and sell insurance plans. This isn’t just red tape; it’s a crucial protection for you. A license proves that the broker has met the state’s educational requirements and adheres to a professional code of ethics. You can easily verify a broker’s license through the Connecticut Insurance Department’s website. If a broker is hesitant to share their license number or you can’t find them in the state database, consider it a major red flag and walk away. Your health and finances are too important to place in unverified hands.

Look at Their Experience and Specialty

Once you’ve confirmed they’re licensed, the next step is to check if their expertise aligns with your needs. Health insurance is a vast field, and many brokers specialize. Some focus on group plans for small businesses, while others work primarily with young families. For those approaching or over 65, you’ll want a broker who specializes in Medicare. They will have an in-depth understanding of how Medicare Parts A and B work together and can expertly explain the differences between Medicare Supplement, Advantage, and Part D prescription plans. Don’t be shy about asking a potential broker about their experience with clients just like you.

Read Client Reviews

Think of client reviews as a background check you can do from your couch. Reading what other people have to say can give you a real-world glimpse into what it’s like to work with a broker. Check out reviews on Google, Yelp, or the Better Business Bureau. Look for comments that go beyond just a star rating. Do clients mention that the broker is responsive and patient? Do they talk about feeling supported during the claims process? While a single bad review isn’t a dealbreaker, a consistent pattern of negative feedback about poor communication or lack of follow-through is a clear warning sign.

Find a Good Communicator

This quality can make all the difference. Your broker should be someone who can explain complex insurance terms in plain English and who makes you feel comfortable asking questions—no matter how simple they may seem. During your first conversation, pay attention to their communication style. Do they listen to your concerns, or do they dominate the conversation? A great broker acts as an educator and an advocate. They should be readily available to help you when issues arise. You’re looking for a partner who will be in your corner for the long haul, not just someone trying to make a quick sale.

Broker vs. Buying Direct: What Are the Benefits?

When it’s time to choose a health plan, you have two main paths: you can go directly to an insurance company or you can work with an independent broker. While buying direct might seem more straightforward, partnering with a broker offers some distinct advantages that can save you time, stress, and potentially money by helping you find the best possible plan for your needs. Let’s look at what those benefits are.

Explore More Plan Options

If you call a single insurance carrier, they can only tell you about their own plans. An independent broker, on the other hand, works with a wide range of insurance companies. This means they can present you with multiple options from different carriers, all in one place. Think of them as a resource and a guiding hand to help you compare the fine print on benefits, networks, and costs. This broad view of the market gives you a much better chance of finding a plan that truly fits your specific health needs and budget, rather than one that simply fits what a single company has to offer.

Get Personalized Guidance

A broker does more than just show you a list of plans. Their job is to get to know you and your unique situation. They’ll ask about your doctors, your prescriptions, and your financial picture to help you find the right fit. A licensed broker will help you select a health insurance plan, handle the paperwork for enrollment, and follow up to make sure everything is in order. This personalized support is incredibly helpful when you’re trying to make sense of complex insurance terms and make a decision that will affect your health and finances for the year ahead.

Enjoy Their Service at No Extra Cost

This is a big one for many people: using a broker doesn’t cost you anything extra. Brokers are paid a commission by the insurance company you choose to enroll with. The price you pay for your plan is exactly the same whether you buy it through a broker or directly from the insurance carrier. This means you get the benefit of their expertise and personalized service for free. A good broker will always quote you the same rates as the insurance companies, so you can feel confident you’re not paying more for their help.

Build a Long-Term Relationship

Your health insurance needs can change from year to year. A new diagnosis, a change in medication, or a desire to see a new specialist can all impact which plan is best for you. A good broker isn’t just there to sign you up for a plan and then disappear. They aim to build long-term relationships with their clients. They can help you with claims issues, answer questions that come up during the year, and, most importantly, help you review your coverage annually to ensure it’s still the right fit. This ongoing support provides peace of mind, knowing you have a trusted expert you can turn to year after year.

What Health Plans Can a Broker Help With?

One of the best things about working with a health insurance broker is their versatility. They aren’t limited to just one type of insurance. Instead, they can help you find the right fit across a wide spectrum of health plans, whether you’re looking for coverage for yourself, your family, or even your small business. This broad expertise is especially helpful when you’re going through major life transitions, like turning 65 and becoming eligible for Medicare, or when your family’s needs change. A good broker can look at your unique situation and pull from a variety of options to find a plan that truly works for you.

Think of them as your single point of contact for all things health insurance. Instead of spending hours trying to understand the rules for different types of coverage, you can rely on one trusted professional. They can help you find a plan before you’re eligible for Medicare, then seamlessly help you transition to a Medicare plan when the time comes. If you’re also helping your adult children find coverage or managing benefits for a small business, a broker can handle those needs, too. This continuity saves you time and gives you peace of mind, knowing someone who understands your personal history is looking out for your best interests across the board.

Individual and Family Plans

If you’re looking for coverage for yourself or your family, a broker can be an invaluable resource. They can help you sort through a variety of health insurance plans designed for different life stages, health needs, and budgets. This is especially helpful if you’re self-employed, between jobs, or retiring before you turn 65. Instead of you having to compare the endless details of each plan—from deductibles and copays to provider networks—a broker does the heavy lifting. They can also help you determine if you qualify for options like Medicaid, ensuring all your bases are covered and you find the most affordable, comprehensive plan for your situation.

Medicare Supplement and Advantage Plans

Getting to grips with Medicare can feel like learning a new language, and this is where a broker’s expertise truly shines. They can clearly explain the differences between Original Medicare, Medicare Supplement (Medigap) plans, and Medicare Advantage plans. For example, they can walk you through how an HMO or PPO plan works and what that means for your choice of doctors. A broker also stays on top of important details, like the fact that enrollment in certain plans depends on annual contract renewals with Medicare. Having an expert on your side helps you make an informed choice and avoid any surprises down the road.

Part D Prescription Drug Plans

Medical coverage is just one part of the puzzle; prescription drug costs are another major consideration. A broker can help you find a standalone Part D prescription drug plan that covers your specific medications at the lowest possible cost. They’ll take your list of prescriptions and use it to compare different Part D plans, checking their formularies (the list of covered drugs) and tiering systems. This personalized approach saves you from having to do the tedious research yourself and can prevent you from overpaying for a plan that doesn’t adequately cover your needs or protect you from high out-of-pocket costs.

Small Business Group Plans

For small business owners, offering health insurance can be a game-changer for attracting and retaining talent, but it can also be complicated. A broker can provide crucial assistance in managing employee health benefits. They can introduce you to modern, flexible solutions like Individual Coverage Health Reimbursement Arrangements (ICHRA), which allow you to reimburse employees tax-free for their own health insurance. By handling the research, setup, and administration, a broker simplifies the entire process. This allows you to offer competitive benefits without getting bogged down in the details, freeing you up to focus on running your business.

How Do Health Insurance Brokers Get Paid?

It’s one of the first questions people ask, and for good reason: If a broker’s service is free to you, how do they make a living? Understanding how a health insurance broker gets paid is key to feeling confident in their advice. The good news is that the payment structure is straightforward and designed to protect you. It ensures you can get expert help without worrying about hidden fees. Let’s break down exactly how it works.

How Broker Commissions Work

When a broker helps you sign up for a health insurance plan, the insurance company pays them a commission. This payment comes directly from the insurance carrier, not out of your pocket. Think of it as a finder’s fee the insurance company pays for bringing them a new, well-matched customer. These broker commissions are typically a small percentage of the monthly premium you pay for your plan. For health insurance, this usually falls somewhere between 4% and 6%. This system allows brokers to offer their expertise and support to you without charging a direct service fee.

What This Means for Your Wallet

Here’s the most important takeaway: using a health insurance broker won’t cost you a penny more. The price of your insurance plan is the same whether you buy it through a broker or go directly to the insurance company. The broker’s commission is already built into the premium set by the carrier. So, you get the benefit of personalized advice, plan comparisons, and enrollment assistance at no extra cost. A good broker acts as a guiding hand to help you find the right fit among a sea of options, saving you time and potential headaches—all without a surprise bill.

Typical Commission Structures

Commissions can vary quite a bit depending on the type of insurance and even the state you live in. For Medicare plans specifically, the compensation structure is highly regulated. The Centers for Medicare & Medicaid Services (CMS) sets a maximum commission amount that companies can pay brokers for Medicare Advantage and Part D plans each year. This regulation helps create a level playing field, ensuring a broker’s recommendation is based on your needs, not the potential payout. It’s a consumer protection measure that helps keep the focus on finding the best plan for you.

Are There Downsides to Using a Broker?

Working with a health insurance broker is a fantastic way to get expert help, but it’s wise to go in with your eyes open. While the benefits often outweigh the drawbacks, knowing the potential downsides can help you choose the right professional and ensure you have a positive experience. Understanding these points will empower you to ask the right questions and find a broker who truly has your best interests at heart.

Potential Conflicts of Interest

Because brokers are paid commissions by insurance companies, there’s a potential for a conflict of interest. Some insurance plans might offer a higher commission than others, which could tempt a less-than-scrupulous broker to recommend a plan that’s more profitable for them than it is suitable for you. However, it’s important to remember that ethical, independent brokers build their careers on trust and prioritize their clients’ needs. They know that a happy client leads to referrals and a long-term relationship. A transparent broker will have no problem explaining how they’re compensated and will always focus on the plan that fits your specific health and financial situation.

Varying Levels of Expertise

Just like in any profession, the level of experience and knowledge can vary significantly from one broker to another. Some brokers are seasoned experts who specialize in Medicare, while others might be new to the field or have a more general focus. The world of health insurance is constantly changing, and staying on top of new plans, rules, and benefits requires ongoing training and dedication to providing quality service. When choosing a broker, don’t hesitate to ask about their experience, particularly with clients who have needs similar to yours. Finding someone with deep expertise in Medicare plans available in Connecticut is key to getting the best possible guidance.

Limited Access to Certain Plans

A broker can only show you plans from the insurance companies they are appointed (or contracted) with. This means that if a broker doesn’t have a relationship with a particular carrier, they can’t sell you that company’s plans, even if one might be a perfect match for you. In Connecticut, brokers who want to sell plans on the state’s official marketplace, Access Health CT, must also complete a certification program. It’s a good idea to ask a potential broker which insurance companies they represent. This will give you a clear picture of the range of options they can provide and help you decide if you need to speak with more than one broker to see the full landscape.

Common Myths About Health Insurance Brokers

When you’re trying to figure out health insurance, it’s easy to get tangled up in misinformation. Let’s clear the air and bust a few common myths about working with a broker. Understanding the truth can help you feel more confident about getting the help you need.

Myth: “Using a broker costs more.”

Let’s tackle one of the biggest worries people have: the cost. It’s a common belief that adding a broker to the mix will drive up your insurance premiums, but the good news is, that’s simply not true. A broker’s services are completely free to you. They are compensated by the insurance companies through commissions after they help you enroll in a plan. This means you get expert guidance without any extra fees. In fact, a good broker can often save you money by finding a plan that truly fits your needs and budget, preventing you from overpaying for coverage you don’t need.

Myth: “Brokers can get you a special discount.”

Another popular myth is that brokers have some inside track to special deals or can negotiate a lower price on your premium. While that would be a nice perk, it’s not how insurance works. Health insurance rates are filed with and regulated by the state, which means they are fixed. No one—not a broker, not an agent, not even the insurance company representative—can offer you a special discount. A broker’s real value isn’t in haggling for a lower price, but in their deep knowledge of the market. They help you compare plans and find the one that offers the best value at the standard, approved rate.

Myth: “All brokers are the same.”

This is a big one. It’s easy to assume that any broker can provide the same level of service, but their expertise and qualifications can vary quite a bit. In Connecticut, for example, only brokers who are properly licensed are legally permitted to give you advice on choosing a health plan. Some brokers specialize in Medicare, while others might focus on small business plans. It’s so important to find someone who is not only licensed but also has experience in the specific type of coverage you need. Taking the time to find a qualified professional ensures you get accurate, reliable guidance tailored to your unique situation.

Red Flags to Watch For When Choosing a Broker

While a great broker can be a huge asset, it’s just as important to know how to spot a not-so-great one. The first and most critical thing to verify is their license. In Connecticut, only licensed brokers are legally allowed to give you advice on health insurance plans. If someone can’t prove they are licensed to operate in the state, you should walk away immediately. This isn’t just a formality; it ensures they meet specific educational and ethical standards required to guide you through these important decisions.

Pay close attention to how a broker makes you feel. If you sense they are trying to pressure you to make a quick decision, that’s a major red flag. A trustworthy advisor will give you the time and space you need to weigh your options. Similarly, be wary if they only present one or two plans without a clear explanation. A good broker should show you a range of suitable choices from different carriers, not just the ones that might earn them a higher commission. They should be your advocate, not just a salesperson.

Finally, a broker’s communication style and reputation speak volumes. Health insurance is complex, and you’ll likely have a lot of questions. A good partner will patiently explain the details and make sure you understand everything. If they seem dismissive or use confusing jargon without clarifying, they might not be the right fit. Before committing, take a moment to look up their client reviews and testimonials. A history of positive feedback from people in your situation is a strong indicator that you’re in good hands.

How to Prepare for Your First Meeting with a Broker

Walking into your first meeting with a health insurance broker is a big step, but it doesn’t have to be overwhelming. A little preparation makes the conversation productive and helps your broker find a plan that truly fits your life. Think of it as a partnership—the more information you bring to the table, the better your broker can assist you. Here’s a simple checklist to get you ready.

Understand Your Health and Medication Needs

Before you meet, take a moment to think about your health. Make a list of your regular doctors and any specialists you see to ensure they are in-network with any new plan. Next, write down all your prescription medications, including the dosage. This is crucial for finding a Part D plan that covers your drugs affordably. Having this information ready gives the broker a clear picture of your needs, allowing them to find plans that offer the right coverage without you paying for benefits you won’t use.

Gather Key Documents

Having a few documents on hand will make the process much smoother, especially if you decide to enroll in a plan. Be sure to bring your red, white, and blue Medicare card and a photo ID, like your driver’s license. It’s also helpful to bring the lists of doctors and prescriptions you already made. A broker can help with all the necessary document preparation, but having your information ready from the start saves time and ensures everything is accurate.

Set Your Budget and Prepare Questions

Be ready to talk about your budget. Knowing what you can comfortably spend on monthly premiums and out-of-pocket costs helps the broker narrow down your options. Finally, jot down a few questions for the broker. You could ask about their experience, how they support clients with claims, or their communication style. This helps you find someone you trust and feel comfortable with. Understanding the qualities of the best health insurance brokers will help you know what to look for in a long-term partner for your healthcare journey.

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Frequently Asked Questions

Will I pay more for my health plan if I use a broker? Not at all. This is one of the most common misconceptions, but the price of your health plan is exactly the same whether you use a broker or buy directly from the insurance company. Health insurance rates are regulated and fixed. A broker’s commission is paid by the insurance carrier and is already built into that standard premium, so you get their expert guidance and personal support at no extra cost to you.

What’s the real difference between using a broker and calling an insurance company directly? The biggest difference is choice and advocacy. When you call an insurance company, their representative can only discuss the plans that company offers. An independent broker, on the other hand, works for you, not for any single insurance company. They can compare a wide variety of plans from multiple carriers to find the one that truly fits your specific health needs and budget. They act as your personal guide and advocate through the entire process.

How can I be sure a broker is giving me unbiased advice? A reputable broker builds their entire business on trust and long-term relationships. Their goal is to find you the right plan so you remain a happy client for years to come. For Medicare plans specifically, commissions are highly regulated by the government to ensure a level playing field. A trustworthy broker will be transparent, listen to your needs, and present multiple options without pressuring you into a decision.

I’m turning 65 soon. Should I only look for a broker who specializes in Medicare? Yes, absolutely. While some brokers handle all types of insurance, Medicare has its own unique set of rules, deadlines, and vocabulary. Working with a specialist means you’re getting advice from someone who has deep knowledge of how Medicare Parts A and B work with Supplement, Advantage, and Part D plans. They understand the local networks and can help you avoid common and costly mistakes.

What happens after the broker helps me enroll? Is their job done? Not at all. A good broker is your long-term resource. Their job doesn’t end once your application is submitted. They should be your first call if you run into any issues, like a confusing bill or a problem with a claim. They will also proactively reach out to you each year to review your coverage, ensuring your plan still meets your needs as your health or prescriptions change.

About the Author

Karl Bruns-Kyler is a licensed independent Medicare insurance broker with over 20 years of experience helping clients make confident, informed healthcare decisions. Based in Highlands Ranch, Colorado, Karl works with Medicare recipients across more than 30 states, offering personalized guidance to help them avoid costly mistakes, find the right coverage, and maximize their benefits. Connect on LinkedIn