Medicare Advertising Under Scrutiny: Bee Careful
An article in the Wall Street Journal recently caught my attention with this headline:
Celebrity Medicare Sales Pitches Are Toned Down After Scrutiny
Although Medicare advertising is under scrutiny, we are finally beginning to see a clamp down on some of the hyper-annoying and misleading advertising. BUT – Medicare beneficiaries will continue to receive unsolicited and relentless phone calls, especially as we approach the Medicare Annual Enrollment Period (AEP for short).
The antidote? SKIP the calls and MUTE the commercials.
I’ve created a new celebrity and his name is Big Head Ted (from Q’s garden). This is what Big Head Ted says about some of the celebrity Medicare advertising going on now:
“The Medicare ads from my fellow celebrities are designed to scare you into believing that you are missing out (FOMO) on all kinds of benefits. But here’s the rub: most of the huge benefits that are advertised are only available to people in the absolute lowest income levels. Where I come from, they call it the old BAIT and SWITCH.”
Now we see why Medicare marketing is under scrutiny.
Of course, it’s important to review your coverage! And starting in October, AFTER you receive your Annual Notice of Changes from your carrier, we will dig in and make sure you have what you need. “And that’s a promise” says Big Head Ted.
Life Can Be Beautiful, Wherever You Are
Q took this picture while visiting her parents in South Carolina. Yes, Colorado is beautiful, but the sunrises and marshes of the Low Country are beautiful.
Colorado may lack water, but let’s not forget Red Rocks, one of America’s greatest outdoor amphitheaters, built by the Civilian Conservation Corps during the Great Depression. The Red Rocks amphitheater has incredible acoustics surrounded by jaw dropping beauty.
I never saw Led Zeppelin as a youth, but while Q was away, I did go see Robert Plant and Alison Krauss perform under the stars at Red Rocks. It was one of the best concerts of my life.
Hey, that’s what Quantz gets for abandoning me, right ….?
Yes, Medicare advertising is under scrutiny. But there is much beauty in the world, too.
Well, that’s all for this week.
Please remember to send your friends and family my way if they need help with Medicare. Referrals and happy clients are the lifeblood of our business!
Book a time on my calendar here
The Big 65 and Karl Bruns-Kyler are based in Highlands Ranch, Colorado. Karl provides Medicare insurance services to the Front Range region of Colorado, including Denver, Highlands Ranch, Littleton, Boulder, Centennial, Colorado Springs, Lone Tree, Greenwood Village and throughout Colorado.
Karl is also licensed in seventeen additional states to help with Medicare insurance. Those additional states include Alabama, Arizona, Florida, Georgia, Indiana, Kansas, Louisiana, Maryland, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia, Wisconsin.
Karl Bruns-Kyler is a Private Insurance Broker, a Certified Senior Advisor, CSA, with no affiliation to Medicare, CMS or any governmental organization.